This card is to mark the birthday of a baby or child who has died. We at Vilomah have always emphasised the importance of acknowledgement for bereaved parents. Acknowledgement is an ongoing process, not a once off event.
For parents, significant dates will always resonate, and when others acknowledge them, and show that their child is remembered it means a great deal to them.
This card does not read "happy birthday" as that may not be appropriate and the image of the hot air balloons in the sky was specifically chosen to evoke a sense of freedom, joy and even a non-traditional celebration.